Scale and StartUp Stories S1 E16
Listen to this podcast with Ankit Oberoi of AdPushup to learn from his playbook of $1 million to $10 million in ARR, and what it takes to create a product, sales, and organizational building blocks for the journey through crises and beyond.
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Consumerization of B2B Design
The fundamental law of economics dictates that the creation of similar products saturates the market. The producers would reduce the price to attract consumers and improve the business. There’s a need to stand out by creating differentiation. However, very few companies focus on design in creating a design as a USP and for a great […]
Creating a New SaaS Category with Storytelling & Marketing : The Unmetric & StreamAlive Story with Lux Narayan
Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur. After his stint in advertising, Lux joined Sekar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market ‘a data backup software company’ in a cool way. They went on to create probably the first […]
SaaSBoomi Growth 2022 Retrospect | Nailing your ICP to Supercharge Growth 🚀
It was another warm Sunday afternoon in Chennai, when Rushabh Sheth (Co-founder and CEO, Docsumo) and I were all set to go on stage for our presentation about finding ICP (Ideal Customer Profile) during the biggest SaaS conference in India – SaaSBoomi Growth 2022. Life seemed to be coming full circle for me from attending […]
Ecosystem Partners
