Editor’s Picks
Vision for AI in India
AI is the dawn of the second machine age. We are moving on from intelligent human beings operating dumb machines to intelligent machines doing the work for humans. Winners in AI are being defined by a mix of GPU Access, amount of data scraped, research done and models created before regulation kicks in, and a head-start in the market.
New world order and advantage India
As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.
AI’s Human Opportunity: India’s Path to $100B in AI-First SaaS
The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade.
At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Latest
The AI Pac-Man hunger games: when every platform becomes a digital devourer
We are witnessing the most brutal competitive era in tech history unfold in real time. In the last fifty days, we’ve observed every major platform transform into a digital Pac-Man, systematically consuming every adjacent market they can reach. This is the endgame of AI-powered expansion, and here’s what it means for everyone trying to survive in the maze.
Founding isn’t always brave: what we heard from 100+ entrepreneurs
Building something of your own is deeply personal. The Jagah study gently uncovers what founders often find hard to share.
Pay it FWD: Kalyan Varma’s art of quiet excellence
It’s not often that I stumble across someone who is a natural giver. During these sessions, he would never hold back — that honesty and transparency hooked founders, who would speak about moments from the session for days. At that moment, I saw a genius in Kalyan… He reminds me of the famous Hindi proverb, ‘A tree laden with fruit bends low.’ Despite being a successful founder, Kalyan’s humility and empathy are visible
SaaSBoomi Sangam: Where India’s AI dreams get real
Sometimes the most important conversations happen in the most unexpected ways. Ashwin from Moative and I were talking a few weeks ago about India’s AI moment when we realized something profound: we’re sitting on a $100 billion opportunity that could reshape how the world thinks about enterprise software.
Roots to Rise 🌳
TWELVE YEARS.That’s how long it had been since I last walked into Zoho’s bucket building in Chennai. Twelve years since I’d stood in the very place where quiet ambition once brewed, now a beating heart of Indian SaaS. Returning to their campus last week stirred something deep in me. In that time, Zoho didn’t just […]
Rajan Anandan is always bullish on India
One summer morning in 2011, I was called into my senior’s office. “Rajan wants to meet you,” he said. An industry stalwart had explicitly asked for me, so I had to see him. At that meeting, my relationship with Rajan truly began.
Inside Vijay Rayapati’s Playbook to win over Bay Area VCs
Penned by Z47 & SaaSBoomi. Most founders chase capital. Vijay Rayapati built credibility first, and let capital follow. This isn’t the usual fundraising story. It’s a playbook built on building credibility, strategic dinners, monthly updates that actually move the needle, and backing from 40+ Fortune 1000 CIOs. Vijay didn’t just win over top-tier U.S. VCs; […]
When AI finally pays the bills: Zoca’s $6M bet on the world’s invisible economy
Part of the Advantage India series: How Indian founders are building global AI solutions for underserved markets While Silicon Valley debates the metaphysics of AGI (artificial general intelligence), a Bangalore-founded startup has built something more practical: AI that actually makes money for small businesses worldwide. Zoca just raised $6 million to deploy AI agents across […]
Pay it FWD: The relentless optimism of Raj Sheth
“There is nothing he believes in more than India and her founders.” Raj Sheth’s journey has been one of relentless optimism, quiet generosity, and unwavering belief in India’s startup community, always giving, always returning, always paying it forward.
A room with clear windows and open hearts
Just two months into my role at SaaSBoomi, I found myself not only saying yes to my first team offsite, but genuinely excited for it. From heartfelt letters to jungle safaris, what unfolded in Kabini was more than bonding; it was belonging. In a team where kindness is culture and remote never feels distant, I knew I had found my place.
The AI Pac-Man hunger games: when every platform becomes a digital devourer
We are witnessing the most brutal competitive era in tech history unfold in real time. In the last fifty days, we’ve observed every major platform transform into a digital Pac-Man, systematically consuming every adjacent market they can reach. This is the endgame of AI-powered expansion, and here’s what it means for everyone trying to survive in the maze.
Founding isn’t always brave: what we heard from 100+ entrepreneurs
Building something of your own is deeply personal. The Jagah study gently uncovers what founders often find hard to share.
Pay it FWD: Kalyan Varma’s art of quiet excellence
It’s not often that I stumble across someone who is a natural giver. During these sessions, he would never hold back — that honesty and transparency hooked founders, who would speak about moments from the session for days. At that moment, I saw a genius in Kalyan… He reminds me of the famous Hindi proverb, ‘A tree laden with fruit bends low.’ Despite being a successful founder, Kalyan’s humility and empathy are visible
SaaSBoomi Sangam: Where India’s AI dreams get real
Sometimes the most important conversations happen in the most unexpected ways. Ashwin from Moative and I were talking a few weeks ago about India’s AI moment when we realized something profound: we’re sitting on a $100 billion opportunity that could reshape how the world thinks about enterprise software.
Rajan Anandan is always bullish on India
One summer morning in 2011, I was called into my senior’s office. “Rajan wants to meet you,” he said. An industry stalwart had explicitly asked for me, so I had to see him. At that meeting, my relationship with Rajan truly began.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Curated by
Founder & Director, Veris
Clarity, Reality & HyperVerge
Can entrepreneurs be yogis? Can founders discover their inner purpose? The answer lies when ‘clarity’ meets ‘reality’ and entrepreneurship gets driven by the twin engines of economics and contribution. Meet the HyperVerge yogis!
Two’s Company, Three’s a Rocketlane!
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
We curate the best articles, interviews, podcasts, and videos we think will help you grow your SaaS business.
You also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.Roots to Rise 🌳
TWELVE YEARS.That’s how long it had been since I last walked into Zoho’s bucket building in Chennai. Twelve years since I’d stood in the very place where quiet ambition once brewed, now a beating heart of Indian SaaS. Returning to their campus last week stirred something deep in me. In that time, Zoho didn’t just […]
Ecosystem Partners
