AI-driven automation and cloud-first strategies will dominate enterprise budgets.
India’s tech story has long been synonymous with global outsourcing, but a seismic shift is underway. While the world applauds India’s IT services prowess, a quieter, domestic revolution is brewing. Today, India’s USD 20 billion domestic software market is dominated by multinational players.
By 2035, India’s domestic software market is poised to explode into a USD 100 billion opportunity, with homegrown companies positioned to claim up to 50% of this prize.
Authored in collaboration with SaaSBoomi and 1Lattice, this report redefines India’s software trajectory.
5 Forces Fueling India’s Software Surge
AI-driven automation and cloud-first strategies will dominate enterprise budgets.
Startups and tech-first businesses will outspend traditional sectors.
Voice-enabled, vertical-specific apps will drive adoption in India’s fragmented small-business landscape.
Data localization and regulatory demands will spur software innovation.
Public-sector digital infrastructure projects will create massive downstream opportunities.
Rise of Digital Natives
Higher software
spend as % of
revenue
compared to
other sectors
Newly founded
tech startups
leveraged
DeepTech
Startups adopting
enterprise
applications
integrated with
new-age
technologies
Start-ups investing in
advanced
technologies,
including AI, ML, IoT,
and blockchain
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