Aastha Sharma

Nobody tells their children stories about steady, predictable progress. We tell them about moments of disruption. The ITC Grand Chola ballroom in Chennai holds memories of transformation. On that electric night of the SaaSBoomi Awards 2025, something profound stirred among the gathered crowd—a collective recognition of arrival, of a threshold crossed. Founders walked with quiet […]

Recently, I was in Dubai, a city that embodies ambition and innovation. My mission was twofold: meeting with Veris customers and advocating for SaaSBoomi’s initiative, Qafila. This initiative is designed to help Indian founders establish a base in the GCC. The trip was a whirlwind of insights and reflections.

With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS.  After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]

My story with Qafila kicked off with a pretty casual chat. I’m Aastha Sharma, co-founder of Veris & a passionate SaaSBoomi volunteer. I was brainstorming how to dip our toes into the Middle East, a region that was popping up on our radar; thanks to some early interest.