Editor’s Picks
Vision for AI in India
AI is the dawn of the second machine age. We are moving on from intelligent human beings operating dumb machines to intelligent machines doing the work for humans. Winners in AI are being defined by a mix of GPU Access, amount of data scraped, research done and models created before regulation kicks in, and a head-start in the market.
New world order and advantage India
As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.
AI’s Human Opportunity: India’s Path to $100B in AI-First SaaS
The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade.
At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
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Reflections, transitions, and well, a Sunday ✍️
Looking back now, one thing is clear: no single person can truly claim ownership over the magic of a flagship event like that. The applause and appreciation have been generous, and rightly so. Still, what we built, we built together.
SaasBoomi Annual 2025: Another Drop in the Indian Ocean
I’ve often heard people use the expression “learn from your mistakes.” It’s really valuable, but I am going to offer up a new one: learn from your successes. Often, we celebrate a win but don’t examine the reasons behind it. We ignore the reasons for success, especially the quiet, unseen roles others played in it. […]
Pay it FWD: Madhu, a pillar of support
My hunch proved accurate when I finally met her in Chennai at our volunteer lunch a few months later. She had instinctively taken up roles where she was helping people at the event. It may have been her first time at that meeting, but she glided effortlessly across the room when talking to people.
Pay it FWD: Sathya’s true evolution
When I first met Sathya, he was a product manager at Chargebee. Krish spoke highly of Sathya. “Sathya is unique,” Krish told me. “He is a deep thinker and will obsess over details.”
From SaaSBoomi to BoomiAI: The next chapter unfolds
We come to you today with big news – news that marks both an end and a beginning. For months, we’ve been asking ourselves: How do we make SaaSBoomi not just resilient, but unstoppable? Not just keeping up in a world buffeted by rapid change but leading from the front? Growing New Branches While Keeping […]
The 10X Revolution: How Indian AI Companies Stunned the Global Stage at SaaSBoomi Annual 2025
Nobody tells their children stories about steady, predictable progress. We tell them about moments of disruption. The ITC Grand Chola ballroom in Chennai holds memories of transformation. On that electric night of the SaaSBoomi Awards 2025, something profound stirred among the gathered crowd—a collective recognition of arrival, of a threshold crossed. Founders walked with quiet […]
India’s $100B Domestic Software Opportunity: Why the Next Decade Demands a New Revolution
The Untapped Goldmine in India’s Backyard India’s tech story has long been synonymous with global outsourcing—but a seismic shift is underway. While the world applauds India’s IT services prowess, a quieter, domestic revolution is brewing. Today, India’s USD 20 billion domestic software market is dominated by multinational players. Yet, as this groundbreaking report reveals, this […]
Vertical SaaS 2.0: Leveraging AI to Automate, Innovate, and Dominate Industries
From our experience in vertical SaaS investments, we believe vertical software companies have the ability to disrupt the market with solutions built around automating workflows of a particular industry. Once seen as niche startups; large outcomes created in the last 15 years have changed the ways people think about Vertical SaaS. With the advancement of […]
SaasBoomi Annual 2025: Another Drop in the Indian Ocean
I’ve often heard people use the expression “learn from your mistakes.” It’s really valuable, but I am going to offer up a new one: learn from your successes. Often, we celebrate a win but don’t examine the reasons behind it. We ignore the reasons for success, especially the quiet, unseen roles others played in it. […]
Pay it FWD: Madhu, a pillar of support
My hunch proved accurate when I finally met her in Chennai at our volunteer lunch a few months later. She had instinctively taken up roles where she was helping people at the event. It may have been her first time at that meeting, but she glided effortlessly across the room when talking to people.
Pay it FWD: Sathya’s true evolution
When I first met Sathya, he was a product manager at Chargebee. Krish spoke highly of Sathya. “Sathya is unique,” Krish told me. “He is a deep thinker and will obsess over details.”
From SaaSBoomi to BoomiAI: The next chapter unfolds
We come to you today with big news – news that marks both an end and a beginning. For months, we’ve been asking ourselves: How do we make SaaSBoomi not just resilient, but unstoppable? Not just keeping up in a world buffeted by rapid change but leading from the front? Growing New Branches While Keeping […]
The 10X Revolution: How Indian AI Companies Stunned the Global Stage at SaaSBoomi Annual 2025
Nobody tells their children stories about steady, predictable progress. We tell them about moments of disruption. The ITC Grand Chola ballroom in Chennai holds memories of transformation. On that electric night of the SaaSBoomi Awards 2025, something profound stirred among the gathered crowd—a collective recognition of arrival, of a threshold crossed. Founders walked with quiet […]
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Curated by
Founder & Director, Veris
Two’s Company, Three’s a Rocketlane!
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
Churn, Learn & Capillary
After years of high-octane drive, a brash young man accidentally discovers that he is not the big daddy in the room. The self-realisation sets him and Capillary on a transformation path.
Treadmill, InVideo & the Gully Boy
Whenever life threw a sucker punch at Sanket Shah, he valiantly bounced back. Reason? The founder is not afraid to die on a treadmill. This is grit…
We curate the best articles, interviews, podcasts, and videos we think will help you grow your SaaS business.
You also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.Reflections, transitions, and well, a Sunday ✍️
Looking back now, one thing is clear: no single person can truly claim ownership over the magic of a flagship event like that. The applause and appreciation have been generous, and rightly so. Still, what we built, we built together.
Ecosystem Partners
